Pull up banners are a great piece of marketing kit – flexible, easy to assemble and low-cost. But, get the design wrong and you’ve lost that opportunity to create a great impression.
Due to their quick turnaround and provision of online ordering, companies tend to leave it to the last minute to order their pull up banners. The danger is that the design is rushed and there’s no support from an online supplier to check your artwork.
If we’ve not been involved in the design for a pull-up banner, we always give our customer’s artwork the once over to ensure the design is OK. Here’s our quick guide to what we look for and the design mistakes to avoid when putting together your pull up banner design.
1: Putting key information at the bottom
When designing your pull up banner, it’s important to remember that you need to put all the valuable information, such as key selling messages, at eye level, where it’s most likely to grab someone’s attention. Putting anything below eye level really is a waste of time.
2: Cluttered text & images
Think ‘less is more’ with pull up banner design. Their role is to create a branded environment and communicate as quickly and easily as possible, what you offer. Resist the temptation to fill the pull up banner with every bit of information you can think of about your product or service. Also, think about how people read; from top to bottom and left to right and lay out text accordingly.
3: Low-quality images
A gif image on your website may look OK but it will look awful when enlarged for a pull up banner. All images that you use on your pull up banner design must be high quality and at the very least, 300 dpi and saved as CMYK ready for print.
Avoid stock photography of models peering over paperwork, looking at graphs or having a group hug. Be original and creative in your pull up banner design.
You can purchase high-quality images from the big libraries—Flickr, wire services, and commercial stock photography sites. Also, check out Unsplash which is a vast online photo library with around 200,000 high-resolution images, every one of them free to download and use however you like.
4: Inconsistent with brand
Creating a pull up banner design in isolation of your brand guidelines is a definite no-no.
The wrong shade of blue or slightly different spacing around the logo will be amplified on a large roller banner for all the world to see.
Be sure to follow your brand guidelines, using the correct logo, colours, fonts and style and tone so that it complements existing marketing and promotional material.
5. No contact details
The beauty of a pull-up banner is that it’s flexible and portable – so you can take it anywhere.
You’d be quite right to think your contact details aren’t essential when a pull up banner is placed in your office reception area, but what about when it’s used elsewhere, such as on an exhibition stand or as a backdrop for a press interview? Include your contact details such as a web address and telephone number so that it will be effective advertising wherever you are.