{"id":1409,"date":"2017-08-03T16:53:35","date_gmt":"2017-08-03T15:53:35","guid":{"rendered":"https:\/\/chromatics.uk.com\/?p=1409"},"modified":"2017-08-04T09:00:32","modified_gmt":"2017-08-04T08:00:32","slug":"pull-banner-design-mistakes-avoid","status":"publish","type":"post","link":"https:\/\/chromatics.uk.com\/pull-banner-design-mistakes-avoid\/","title":{"rendered":"Pull up banner design mistakes to avoid"},"content":{"rendered":"

Pull up banners are a great piece of marketing kit – flexible, easy to assemble and low-cost.\u00a0 But, get the design wrong and you\u2019ve lost that opportunity to create a great impression.<\/p>\n

Due to their quick turnaround and provision of online ordering, companies tend to leave it to the last minute to order their pull up banners.\u00a0 The danger is that the design is rushed and there\u2019s no support from an online supplier to check your artwork.<\/p>\n

If we\u2019ve not been involved in the design for a pull-up banner<\/a>, we always give our customer\u2019s artwork the once over to ensure the design is OK.\u00a0 Here\u2019s our quick guide to what we look for and the design mistakes to avoid when putting together your pull up banner design.<\/p>\n

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Unreadable text at the bottom of the pull up.<\/p><\/div>\n

1: Putting key information at the bottom\u00a0<\/strong><\/h3>\n

When designing your pull up banner, it’s important to remember that you need to put all the valuable information, such as key selling messages, at eye level, where it’s most likely to grab someone’s attention.\u00a0 Putting anything below eye level really is a waste of time.<\/p>\n

2: Cluttered text & images <\/strong><\/h3>\n

Think ‘less is more’ with pull up banner design.\u00a0 Their role is to create a branded environment and communicate as quickly and easily as possible, what you offer. \u00a0Resist the temptation to fill the pull up banner with every bit of information you can think of about your product or service.\u00a0 <\/strong>Also, think about how people read; from top to bottom and left to right and lay out text accordingly.<\/p>\n

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Less is more! Great, high quality hero image.<\/p><\/div>\n

3: Low-quality images<\/strong><\/h3>\n

A gif image on your website may look OK but it will look awful when enlarged for a pull up banner. \u00a0All images that you use on your pull up banner design must be high quality and at the very least, 300 dpi and saved as CMYK ready for print.<\/p>\n

Avoid stock photography of models peering over paperwork, looking at graphs or having a group hug.\u00a0 Be original and creative in your pull up banner design.<\/p>\n

You can purchase high-quality images from the big libraries\u2014Flickr, wire services, and commercial stock photography sites. \u00a0Also, check out Unsplash<\/a> which is a vast online photo library with around 200,000 high-resolution images, every one of them free to download and use however you like.<\/p>\n

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Brand consistency<\/p><\/div>\n

4: Inconsistent with brand<\/strong><\/h3>\n

Creating a pull up banner design in isolation of your brand guidelines is a definite no-no.<\/p>\n

The wrong shade of blue or slightly different spacing around the logo will be amplified on a large roller banner for all the world to see.<\/p>\n

Be sure to follow your brand guidelines, using the correct logo, colours, fonts and style and tone so that it complements existing marketing and promotional material.<\/p>\n

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5. No contact details<\/strong><\/h3>\n

\u00a0<\/em>The beauty of a pull-up banner<\/a> is that it\u2019s flexible and portable \u2013 so you can take it anywhere.<\/p>\n

You\u2019d be quite right to think your contact details aren\u2019t essential when a pull up banner is placed in your office reception area, but what about when it\u2019s used elsewhere, such as on an exhibition stand or as a backdrop for a press interview?\u00a0 Include your contact details such as a web address and telephone number so that it will be effective advertising wherever you are.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pull up banners are a great piece of marketing kit – flexible, easy to assemble and low-cost.\u00a0 But, get the design wrong and you\u2019ve lost that opportunity to create a…<\/p>\n","protected":false},"author":3,"featured_media":1423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[18],"tags":[],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/chromatics.uk.com\/wp-content\/uploads\/2017\/08\/pull-up-banner-design-mistakes-to-avoid-3.png?fit=800%2C800&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p96cij-mJ","_links":{"self":[{"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/posts\/1409"}],"collection":[{"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/comments?post=1409"}],"version-history":[{"count":0,"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/posts\/1409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/media\/1423"}],"wp:attachment":[{"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/media?parent=1409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/categories?post=1409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chromatics.uk.com\/wp-json\/wp\/v2\/tags?post=1409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}